By scanning the activation tag, both 'physical items' and 'digital items' are authenticated. Reading the AR marker with a camera augments the garment with AR.
Expand Japanese
culture through XR
communication.
"This is a fashion project that allows the wearer to possess the psychic powers of three characters "RYUJIN", "ONI-CHAN", and "KOCHO", who possess the spirit of "Noh", a traditional Japanese performing art.
The project is built on the "XRT" technology, a new standard for fashion that extends the world view through "XR communication".
Digital items and physical items can be authenticated with each other to create a next-generation identity."
"Phygital" is a coined word that combines Physical and Digital. We aim to provide new cross-media fashion experience by interconnection of phygital, physical and digital items.
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PHYSICAL ITEM -
PHYGITAL ITEMThrough mutual authentication, each item verifies ownership and serves as an access key to various licenses and experiences.
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DIGITAL ITEMAccess to a decentralized database when playing various games and in the metaverse. Once your item ownership is verified, you will be able to wear the garment in games and in the metaverse. (Under development)
FEATURED TECH - PHYGITAL ITEM（NFT）
Blockchain verifies
ownership,
Blockchain verifies
ownership,
links your own
items.
FEATURED TECH - CHIP（NFC）
Infuse animation
Infuse animation
with a wearable chip.
A wearable original chip that encapsulates the character's super powers. The AR filter is activated by attaching the chip to the holder and holding a smartphone over the built-in NFC tag.
FEATURED TECH - PHYGICAL ITEM（T-Shirts）
Custom-designed T-shirt
Custom-designed
Custom-designed T-shirt
materializes animation
Custom-designed
T-shirt
materializes animation
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AR markerThe woven pattern graphic printed on the front serves as an AR marker. AR effects are triggered by scanning the graphic with a camera.
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Activation TagBy holding a smartphone over the activation tag on the hem, the user's wallet and database are consulted to authenticate the owner.
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Chip holderHolder parts attached to the cuff. A wearable original chip can be detached.
FEATURED TECH - AR EFFECT
Wear the extraordinary,
Wear the extraordinary,
experience a marvel.
The AR effect is seamlessly activated by the simple action of holding it over the chip and scanning it with the camera. Users can harness the character's unique abilities at any time.
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( NOH - RYUJIN )
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( NOH - ONI-CHAN )
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( NOH - KOCHO )
